Rail Trail Vlogs
The Client
Worcestershire Community Rail Partnership has been established to enable local communities to work with the three Train Operating Companies to improve the 18 stations within the County.
At its heart, community rail connects communities, schools, businesses, charities and organisations in enhancing and improving local rail services.
Services:
The
Vision
The Worcestershire Community Rail Partnership (WCRP) aimed to increase public awareness and engagement with their Rail Trails initiative, which encourages people to use the train to access scenic walks and historical sites in the region. The goal was to leverage social media to highlight the beauty and historical significance of these trails, thereby reducing carbon footprint, boost train usage and encourage local tourism. TeamBA’s mission was to create compelling multimedia content, including videos and social media posts, that would captivate and inform the audience about the Rail Trails.
The
Journey
Initial Consultation and Planning
Our journey began with in-depth discussions with the Worcestershire CRP to understand their vision and objectives. We learned about the Rail Trails, their significance, and the key messages the CRP wanted to convey. Based on these insights, we developed a detailed script and film plan that would effectively showcase the trails and their unique attractions.
Talent Acquisition and Pre-production
To ensure engaging and professional content, we auditioned several presenters and with the input of Worcestershire CRP, selected two who were best suited for the project. Their enthusiasm and connection with the audience were critical to bringing the Rail Trails to life. Our team meticulously studied the maps and identified the most picturesque and historically significant sites for filming. This planning phase was crucial for ensuring that the filming days would be productive and efficient.
Filming
The filming took place over two days, with a team consisting of a videographer, director, presenters, and a CRP representative. We captured extensive footage with our expert videographer and drone pilot, along with photographs of the trails, highlighting key landmarks and scenic views. The presence of a CRP representative ensured that we accurately portrayed the trails and included all necessary information. The filming process was smooth and collaborative, resulting in a wealth of high-quality content.
Post-production and Design
In the post-production phase, our editor worked closely with the CRP to refine the footage. We maintained constant communication, incorporating their feedback to ensure the final product met their expectations. Our graphic designer also collaborated with the client to create ten social media posts using the footage and pictures from the filming days. These posts adhered to the CRP’s brand guidelines, ensuring a consistent and professional look across all promotional materials.
The
Impact
The media campaign for the Worcestershire CRP’s Rail Trails initiative is one we are very proud of. The CRP now has a library of high-quality multimedia content that they can use to promote the Rail Trails on social media and at various events. This content not only showcases the beauty and history of the trails but also effectively communicates the convenience and benefits of using the train to access these areas.
Client Testimonial
Our Work
Video to promote The Transport Benevolent Fund
New website and prospectus for Independent Rail Retailers
Accessibility training videos for Greater Anglia
Rail Trail Vlogs
The Great Transport Debate
Rail Staff Away Day
