Accessibility training videos
The Vision
Greater Anglia wanted to enhance the customer experience of disabled and older passengers across its 134 stations and on their trains. After working on a series of successful projects together, Greater Anglia commissioned TeamBA and Rennie Consulting to design, manage and deliver an engaging e-learning refresher course that would support all colleagues in the business to better serve customers.
Services:
The
Journey
BA Events and Rennie Consulting partnered with Greater Anglia to develop a bespoke e-learning course to address regulatory requirements and their specific goals. To ensure a comprehensive and engaging training experience, the following steps were taken:
Planning
BA Events and Rennie Consulting produced a detailed project plan and content plan simultaneously to ensure the training would meet Greater Anglia’s learning outcomes, within logistical parameters in a cost-efficient way.
Involvement of customer-facing teams
To ensure that the course was engaging and valuable, front-line colleagues starred in scenarios to demonstrate key customer service skills and showcase best practice.
Involvement of business leaders
To drive consistency and reinforce the business’ commitment to inclusive behaviours, interviews with directors and heads of departments explain key concepts to delegates and why they matter.
Involvement of disabled customers and colleagues
Disabled customers and colleagues joined staff to film scenarios, as well explain key concepts such as the social model of disability.
High-quality filmed materials
We created high-quality filmed materials, including acted scenarios and interviews to deliver engaging and relevant content.
Interactive SCORM learning file
This training content was seamlessly slotted into Greater Anglia’s e-learning platform. This included a variety of learning activities, such as quizzes, interactive scenarios and polls to keep the training experience engaging and interactive.
Ethical and inclusive practices
TeamBA and Rennie Consulting took responsibility for authenticity, transparency and accessibility during the production process, particularly for disabled participants.
The
Impact
The e-learning course was well-received by Greater Anglia’s colleagues and provided them with knowledge, understanding and skills to enhance both the accessibility of services, and inclusive workplace practices.
Client Testimonial
Our Work
Rail Trail Vlogs
Accessibility training videos for Greater Anglia
The Great Transport Debate
Video to promote The Transport Benevolent Fund
New website and prospectus for Independent Rail Retailers
Rail Staff Away Day
