Category: Marketing

Video to promote The Transport Benevolent Fund

The Client

The Transport Benevolent Fund CIO is a Charitable Organisation supporting those who work in the public transport industry in Great Britain when they are in need, hardship or distress.

Services:

Film / Marketing

The
Vision

The Transport Benevolent Fund (TBF) CIO, a charitable organisation dedicated to supporting public transport workers in Great Britain during times of need, hardship, or distress. We helped enhance their outreach and engagement through a compelling film. The goal was to create a short video that showcased the organisation’s mission, the benefits of membership, and the impactful work they do. This film was intended to raise awareness, encourage new memberships, and provide a versatile promotional tool for use in various settings, from stakeholder meetings to social media platforms.

The
Journey

Initial Consultation and Script Development

Our journey with the TBF began with a series of detailed calls to understand their objectives, key messages, and the stories they wanted to tell. We collaborated closely with the TBF team to develop a comprehensive script that effectively communicated the organisation’s mission, how it operates, the benefits it provides to its members, and why public transport workers should consider joining. This script served as the foundation for the entire project, ensuring a clear and consistent narrative.

We put together a film plan to ensure we maximised the filming days. We ensured the logistics were taken care of and permission granted to film in busy bus depots and railway stations.

Filming

On the scheduled filming day, our team went on-site to capture the necessary footage. This included interviews with TBF members and TBF’s CEO, providing authentic testimonials and insights into the organisation’s impact. The filming process was carefully planned and executed to ensure we captured high-quality visuals and sound, which are crucial for creating an engaging and professional video.

Post-Production and Editing

Following the filming, we entered the post-production phase, where our editor worked meticulously to piece together the footage, ensuring the video flowed seamlessly and effectively conveyed the TBF’s messages. We maintained ongoing communication with the TBF team during this phase, incorporating their feedback through a couple of edits to refine the video to their satisfaction.

The
Impact

The final product was a powerful short film that the Transport Benevolent Fund CIO can use across multiple platforms to promote their work and attract new members. The video successfully highlights the organisation’s mission, showcases real-life testimonials, and provides a clear call to action for potential members.

Client Testimonial

It was the first time the Transport Benevolent Fund CIO made a video explaining the benefits of TBF. Like any new project, we were slightly nervous, but TeamBA was professional and efficient and made the whole experience pleasant. We are happy with the video, which will help display the charity's message throughout the public transport industry.
John Sheehy CEO, Transport Benevolent Fund CIO

Watch the final video

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New website and prospectus for Independent Rail Retailers

The Client

Independent Rail Retailers (IRR) is a membership and advocacy organisation representing nearly all retailers licensed by the Rail Delivery Group (RDG) to sell train tickets for the National Rail network.

Services:

Design / Marketing / Website

The
Vision

The Independent Rail Retailers (IRR) approached us with the need for a new website and prospectus. Their existing website was outdated and lacked the flexibility for updates and customisation, making it difficult for them to keep their online presence relevant. The client wanted a dynamic, easy-to-edit website and a professional prospectus to showcase their plans and ambitions to stakeholders. Our task was to create a user-friendly, customisable website and an engaging, informative prospectus that reflected the IRR’s vision and goals.

The
Journey

Branding and Identity

The IRR had an existing logo but lacked comprehensive brand guidelines. Our first step was to develop a cohesive style for both the website and the prospectus. We conducted thorough research to understand the IRR’s mission, values, and target audience, ensuring the new branding would be appropriate and effective for their business. This foundational work was crucial for creating a consistent and professional identity across all materials.

Selecting Images

Selecting the right images was critical to visually communicate the IRR’s work and impact. Collaborating closely with the client, we identified around 20 images that met their criteria, focusing on showcasing their customers and the railway industry. These images were carefully chosen to enhance the visual appeal of both the website and the prospectus, ensuring they aligned with the newly established brand style.

Website Design

The website design process began with a detailed scoping session. We outlined all the necessary pages and functionality required by the client. This initial phase included creating an Adobe XD file for the homepage design, which the client could share with their members for feedback. Once the homepage design was approved, we moved on to designing the remaining pages, ensuring a cohesive look and feel throughout the site.

Website Development

With the design finalised, we entered the development phase. Working under a tight timeframe, we completed the development, including ensuring the website was responsive across all devices, within two weeks. The website was built using WordPress, providing the client with an easy-to-use content management system. We also assisted the client in uploading content and provided training to ensure they could confidently manage and update their new website.

Prospectus Design, Print and Delivery

Simultaneously, we worked on the design and production of the IRR’s prospectus. This document was intended to articulate their plans and ambitions in a visually engaging format. Using content provided by the client, we crafted a prospectus that was both informative and aesthetically pleasing, suitable for both print and digital distribution. Once printed, we managed the distribution process, including postage and creating custom cover letters for each recipient, ensuring a personal touch in stakeholder communications.

The
Impact

The launch of the new website and prospectus marked a significant milestone for the Independent Rail Retailers. The modern, customisable website allowed the IRR to maintain a current and relevant online presence, enhancing their ability to communicate with their audience. The prospectus provided stakeholders with a clear and professional overview of the IRR’s plans and ambitions, fostering greater engagement and support.

A closer look at our work

Client Testimonial

Team BA was outstanding in assisting us with website creation, document design, and various other services. We now have a professional website that effectively tells our story and showcases our work. They have been incredibly helpful and supportive throughout every aspect of our projects, consistently delivering on time. We look forward to continuing our collaboration with Team BA in the future.
Zaibun Miah Senior Communications Executive, IRR

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Rail Trail Vlogs

The Client

Worcestershire Community Rail Partnership has been established to enable local communities to work with the three Train Operating Companies to improve the 18 stations within the County.

At its heart, community rail connects communities, schools, businesses, charities and organisations in enhancing and improving local rail services.

Services:

Design / Film / Marketing

The
Vision

The Worcestershire Community Rail Partnership (WCRP) aimed to increase public awareness and engagement with their Rail Trails initiative, which encourages people to use the train to access scenic walks and historical sites in the region. The goal was to leverage social media to highlight the beauty and historical significance of these trails, thereby reducing carbon footprint, boost train usage and encourage local tourism. TeamBA’s mission was to create compelling multimedia content, including videos and social media posts, that would captivate and inform the audience about the Rail Trails.

The
Journey

Initial Consultation and Planning

Our journey began with in-depth discussions with the Worcestershire CRP to understand their vision and objectives. We learned about the Rail Trails, their significance, and the key messages the CRP wanted to convey. Based on these insights, we developed a detailed script and film plan that would effectively showcase the trails and their unique attractions.

Talent Acquisition and Pre-production

To ensure engaging and professional content, we auditioned several presenters and with the input of Worcestershire CRP, selected two who were best suited for the project. Their enthusiasm and connection with the audience were critical to bringing the Rail Trails to life. Our team meticulously studied the maps and identified the most picturesque and historically significant sites for filming. This planning phase was crucial for ensuring that the filming days would be productive and efficient.

Filming

The filming took place over two days, with a team consisting of a videographer, director, presenters, and a CRP representative. We captured extensive footage with our expert videographer and drone pilot, along with photographs of the trails, highlighting key landmarks and scenic views. The presence of a CRP representative ensured that we accurately portrayed the trails and included all necessary information. The filming process was smooth and collaborative, resulting in a wealth of high-quality content.

Post-production and Design

In the post-production phase, our editor worked closely with the CRP to refine the footage. We maintained constant communication, incorporating their feedback to ensure the final product met their expectations. Our graphic designer also collaborated with the client to create ten social media posts using the footage and pictures from the filming days. These posts adhered to the CRP’s brand guidelines, ensuring a consistent and professional look across all promotional materials.

The
Impact

The media campaign for the Worcestershire CRP’s Rail Trails initiative is one we are very proud of. The CRP now has a library of high-quality multimedia content that they can use to promote the Rail Trails on social media and at various events. This content not only showcases the beauty and history of the trails but also effectively communicates the convenience and benefits of using the train to access these areas.

Client Testimonial

Working with Team BA was brilliant from start to finish. The team were engaging, enthusiastic and responsive throughout the project and made filming fun! As a result of their detailed and meticulous planning, we now have high quality videos and social media content to promote our Rail Trails. We are looking forward to working with TeamBA again in the very near future.
Fiona Saxon Worcestershire Community Rail Partnership Officer

Summary Video

Our Work

The Great Transport Debate

Design / Event Management / Film / Marketing / Photography

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Video to promote The Transport Benevolent Fund

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The Great Transport Debate

The Client

CMAC are experts in ground travel solutions. They support clients with planned or emergency passenger transport and accommodation, making it simple for businesses to move people safely and efficiently.

Services:

Design / Event Management / Film / Marketing / Photography

The
Vision

The Great Transport Debate emerged from a gap in the transport industry – a lack of collaborative events that unite all modes of transport under one roof. CMAC recognised this opportunity and sought to create a groundbreaking event – a live debate among transport industry leaders. They turned to TeamBA to take this vision and turn it into reality.

The challenge was twofold; First, there was no event that brought together diverse segments of the transport industry. Second, launching such an event required comprehensive planning, coordination, and execution.

The
Jouney

The first step was defining clear objectives for the event. The event was aptly named “The Great Transport Debate.” We were responsible for creating the event brand that was bold, recognisable, and captured the interest of the audience.

To set the stage for a unique and engaging experience, the decision was made to hold the event at the Concorde Hangar at Manchester Airport. The venue combines a rich history with ongoing transport investment. The venue is grand and breathtaking, and moreover, debating under the legendary Concorde was truly inspiring. To make the event unforgettable, tours of the iconic Concorde and a selection of street food were incorporated.

An e-commerce event website was developed to facilitate ticket sales and promote the event’s themes, speakers and panel debates. This platform was made simple for attendees to buy tickets for the event and also allowed us to create discount codes for sponsors and VIPs.

BA Events collaborated with CMAC’s marketing team to create a range of resources to market the event. This included videos, personalised social media posts for speakers and sponsors, and printed artwork for our media partner Passenger Transport Magazine.

The event included speeches from carefully selected speakers and panel sessions. We prepared briefing packs and calls for speakers and panellists, ensuring they were well-prepared.

There were ten organisations that supported The Great Transport Debate in various capacities, from core event sponsorship to exhibition. BA Events ensured sponsors had all the information they needed to maximise their sponsorship investment. This included planning the exhibition area on to a floorplan and ensuring a smooth set-up of the exhibition area on the day.

BA Events crafted the script for the event’s hosts and curated the walk-up music, designed slides in the event brand and enhanced the event’s overall impact.

An experienced event delivery team managed various aspects, from guest check-in to venue management and event production. We handled AV including lighting the Concorde aircraft, live camera feeds and audio management in an acoustically challenging airport hangar environment.

Post-event, we continued to support CMAC by providing event photos for PR, a post-event summary video and a series of “snippet videos” that were produced to highlight key moments of the event.

The
Impact

The Great Transport Debate became a pioneering event, uniting the diverse modes of the transport industry and delivering a memorable experience. BA Events played a pivotal role in the event’s success, from planning and execution to post-event amplification. This case study showcases our commitment to making unique ideas come to life. We are your partners in creating remarkable events.

Project Gallery

Client Testimonial

From the outset, their dedication to understanding our company and the purpose of our event was exceptional. They took the time to delve into our brand ethos and event goals, ensuring every aspect of the event aligned seamlessly with our vision.

Moreover, the BA Events played a pivotal role in equipping us with the resources needed to effectively market the event. Their collaborative approach and focus on increasing attendee numbers significantly contributed to the success of our event.

On the day of the event, their meticulous planning and coordination ensured everything ran smoothly. From logistics to execution, their team’s expertise was evident, allowing us to fully immerse ourselves in the day knowing that every detail was being taken care of.
Charlotte Todd Director of Marketing and Communications, CMAC Group

Event Highlights

Our Work

Video to promote The Transport Benevolent Fund

Film / Marketing

New website and prospectus for Independent Rail Retailers

Design / Marketing / Website

The Great Transport Debate

Design / Event Management / Film / Marketing / Photography

Rail Trail Vlogs

Design / Film / Marketing

Rail Staff Away Day

Design / Event Management / Film / Photography

Accessibility training videos for Greater Anglia

Film
View more projects