New website and prospectus for Independent Rail Retailers

The Client

Independent Rail Retailers (IRR) is a membership and advocacy organisation representing nearly all retailers licensed by the Rail Delivery Group (RDG) to sell train tickets for the National Rail network.

Services:

Design / Marketing / Website

The
Vision

The Independent Rail Retailers (IRR) approached us with the need for a new website and prospectus. Their existing website was outdated and lacked the flexibility for updates and customisation, making it difficult for them to keep their online presence relevant. The client wanted a dynamic, easy-to-edit website and a professional prospectus to showcase their plans and ambitions to stakeholders. Our task was to create a user-friendly, customisable website and an engaging, informative prospectus that reflected the IRR’s vision and goals.

The
Journey

Branding and Identity

The IRR had an existing logo but lacked comprehensive brand guidelines. Our first step was to develop a cohesive style for both the website and the prospectus. We conducted thorough research to understand the IRR’s mission, values, and target audience, ensuring the new branding would be appropriate and effective for their business. This foundational work was crucial for creating a consistent and professional identity across all materials.

Selecting Images

Selecting the right images was critical to visually communicate the IRR’s work and impact. Collaborating closely with the client, we identified around 20 images that met their criteria, focusing on showcasing their customers and the railway industry. These images were carefully chosen to enhance the visual appeal of both the website and the prospectus, ensuring they aligned with the newly established brand style.

Website Design

The website design process began with a detailed scoping session. We outlined all the necessary pages and functionality required by the client. This initial phase included creating an Adobe XD file for the homepage design, which the client could share with their members for feedback. Once the homepage design was approved, we moved on to designing the remaining pages, ensuring a cohesive look and feel throughout the site.

Website Development

With the design finalised, we entered the development phase. Working under a tight timeframe, we completed the development, including ensuring the website was responsive across all devices, within two weeks. The website was built using WordPress, providing the client with an easy-to-use content management system. We also assisted the client in uploading content and provided training to ensure they could confidently manage and update their new website.

Prospectus Design, Print and Delivery

Simultaneously, we worked on the design and production of the IRR’s prospectus. This document was intended to articulate their plans and ambitions in a visually engaging format. Using content provided by the client, we crafted a prospectus that was both informative and aesthetically pleasing, suitable for both print and digital distribution. Once printed, we managed the distribution process, including postage and creating custom cover letters for each recipient, ensuring a personal touch in stakeholder communications.

The
Impact

The launch of the new website and prospectus marked a significant milestone for the Independent Rail Retailers. The modern, customisable website allowed the IRR to maintain a current and relevant online presence, enhancing their ability to communicate with their audience. The prospectus provided stakeholders with a clear and professional overview of the IRR’s plans and ambitions, fostering greater engagement and support.

A closer look at our work

Client Testimonial

Team BA was outstanding in assisting us with website creation, document design, and various other services. We now have a professional website that effectively tells our story and showcases our work. They have been incredibly helpful and supportive throughout every aspect of our projects, consistently delivering on time. We look forward to continuing our collaboration with Team BA in the future.

Zaibun Miah Senior Communications Executive, IRR